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This web site had the following on the web site, "Shopping, Parties, Carols and Cookies." Our analyzers noticed that the web page said " Top Tips for Easy Christmas Shopping." The Website also said " Shop till you drop is so totally 80s. You probably have little interest in a shopping marathon. Your time is precious, but finding the right Christmas gifts remains important to you. Before you put off those stressful holiday shopping sprees and become a last-minute shopper, adopt a few tactics for savvy shopping as described below. Skip the crushing crowds at the shopping malls." The website's header had Christmas as the most important optimized keyword. It is followed by Easy, Shopping, and Parties which isn't as ranked as highly as Christmas. The next words christmas.falbepublishing.com uses is Carols. Cookies was included and could not be viewed by search crawlers.